A Passion for PR!

By Jessica McLean

For Shelby Austin, public relations was contagious.

Shelby enrolled at Ferris State University from Coppersville, Mich.  with a narrow focus on the Music Industry Management program. Once she found herself in Dr. Bishop’s Principles of Public Relations course, she knew that PR had to be part of her life.

Writing, social media, crisis communication, any many other aspects of PR, all contributed to the new passion she had found for the industry.

 “It felt like a much better fit for me, overall. I am a very outgoing person.”

Shelby initially planned on picking up a minor in public relations but after many hours of thought and debate, she officially switched her major during the spring semester of her sophomore year.


Shelby now dreams of working for a non-profit organization after she graduates in 2016. She is still discovering what part of the public relations industry she might find herself.

 “There are so many options. I really like the social media aspect as well as corporate communications. Some organizations I’d love to do PR for are Invisible Children or Women for Women International,” said Shelby.

 At Ferris, Shelby is the Social Media Intern for the College of Business. She is working with the Marketing Department Chair to create an entirely new Social Media Marketing strategy and increase enrollment. She is also a member of the Ferris Chapter of PRSSA and hopes to study abroad in Spain next summer.

“I love everything about the program. The people are wonderful and Dr. Bishop is great. The work, although hard, is very rewarding and I actually feel like I’m learning something. I feel like I learn something new every day.”

As for advice to other public relations students, Shelby encourages everyone to always follow your heart. Don’t be afraid to take risks and never ever underestimate yourself.



About ferrisprssa

We speak the truth with compassion. We embrace diversity in all forms. We are innovative, creative, upbeat and engaged. We are the Ferris State University PRSSA Chapter! Our student-run PR firm gives students outstanding hands-on experience and professional training.
This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s