Digital PR: Trend Forecast for 2013

By: Jamie Dion

Beep, beep, beep! Your iPhone is getting a call! Oh wait, it’s a tweet. Oops, actually it’s an e-mail on your iPad. There are so many digital devices these days and even more digital media, apps, social networking, etc, etc! It’s part of a PR professional’s job to keep up with this ever-changing industry and according to industry leaders, the digital way is going to be the breakthrough trend for 2013.

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Since the iPhone, the PR industry has been anticipating and preparing for how the mobile phenomenon will change our ways of doing PR. Professionals are saying digital PR in 2013 will involve drafting copies on mobile devices and even video press releases! I guess there would be no mistaking what you’re trying to get across to the media that way!

ImageWhile digital PR’s meaning can range anywhere from social media to phone apps and digital press releases, in 2013 the significance of this modern way of doing PR will remain uncontested. Digital PR experts around the world were called upon by The Holmes Report and expressed that the digital aspect of PR will lead the sector as it will unfold and define itself this year.

It’s beginning to be all about content on the go so all you PR pros out there… keep those iPhones charged and ready!! Who am I kidding, you’re probably reading this on one right now! Happy tweeting, or facebooking, texting, YouTubing, instagraming, you get the picture! (literally.)

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About ferrisprssa

We speak the truth with compassion. We embrace diversity in all forms. We are innovative, creative, upbeat and engaged. We are the Ferris State University PRSSA Chapter! Our student-run PR firm gives students outstanding hands-on experience and professional training.
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