Carnival Cruise Fire Creates PR Disaster

By: Courtney Guajardo

Passengers of the Carnival cruise ship Triumph expected nothing less than a trip of luxury until disaster struck on the third day of the four-day vacation. A fire caused a loss of power throughout the whole ship leaving passengers stranded in the Gulf of Mexico. Food supply was short and the whole ship smelled of sewage. People on board were miserable trying to keep themselves busy.

With the use of their mobile devices, the passengers were able to keep in contact with their loved ones. However, the family members became enraged with the situation causing a social media storm for the Carnival Cruise company. They were able to release the stories into the media naming the situation “The cruise from hell.”


While all of this occurred, the members of the ship’s crew tried their best to accommodate this horrifying situation and keep the passengers as comfortable as they possibly could. The CEO of the company Gerry Cahill also apologized to the public saying that nobody would have wanted this to happen.

Three tug boats pulled the ship and the night of February 14th the ship docked in Mobile, Alabama relieving passengers of the horrible experience. To try to compensate for the damages the company is giving each of the passengers $500, a free flight home, a full refund for their trip and most their expenses on board, as well as credit for another cruise. Carnival is doing everything they can to retain a good image yet this disaster could be detrimental to the company.


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