By: Olivia Adams
Ever thought a career in public relations was just about the glitz and glamour? Think again. You better buckle up, because you’re about to begin a career that goes from zero to one hundred in a split second.
Ferris State Alum, Rachel White, made her way across the United States, from Michigan to Los Angeles, where became an assistant account executive with Edelman, the number one public relations firm in the world.
Her story began as a public relations student at Ferris State University. As a student, she was extremely involved on campus. She was a member of PRSSA and Zeta Tau Alpha, and also worked as an orientation leader on campus.
After graduating in 2009, she went on to intern with MTV Networks as a VH1 intern out in L.A. Once that internship ended, she landed an internship with Edelman. A few months before her internship wrapped up, she was offered a permanent position with the company.
White has now been with Edelman for two and a half years and has been working hard every single minute of it. One of the clients she works with at the moment is Shell, where she does their corporate communications.
Through her experience working in public relations, she has learned so much about the industry, but most importantly, she learned a lot about herself.
White says that she has been working non-stop since joining the public relations field. She says it’s a profession where you have to look within yourself to discover what you want to make of it.
For White, she decided that she wanted balance between work and her personal life. She discovered that in order to achieve this balance, she had to have the dedication to find it.
During the week, White motivates herself to work as hard as possible. She does this in order to have the opportunity to enjoy her weekends. This is important to White because it allows her to find balance in her life.
“It’s about what you want to get out of it and it’s how you want to define your success,” says White.
Public relations is fast-passed. White says it’s about making sacrifices and having the dedication needed to be successful. She also emphasizes that once you enter the field, you must be prepared to work really late, and even on the weekends. White added that it’s also about managing your priorities. She strongly believes that if you want to be successful in this industry, you must discover what it is that you want out of your career.
White encourages students who are looking for internships or college grads that are on the job search, to be as enthusiastic as possible. When it comes to finding a job, she says that it’s important to show your employer that you are up for anything and ready to work hard. White believes that it is also important to show your passion for public relations.
White has truly shown what it’s like to transform from a future PR pro to a true PR rock star. Through hard work and the drive for success, White has shown that anything is possible.
Where will your path lead you?