How to Win Facebook Friends and Influence Twitter Followers: Mike Schaffer

By: Sean Godfrey

Influence can easily be defined as the capacity to have effect on character, development, or behavior. However in our opinion it is more than just that. In this growing field, influence is our career. Social media is a growing influence, along with the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.

This past Thursday, PR pro Mike Schaffer met with us via Skype and spoke about this influence. Social media is the main channel individuals and companies alike use to promote themselves these days. Schaffer believed that this influence however affected not only our followers, but who we follow on social media sites as well.

“Friends and family are the people who you mainly look to when you decide whether or not an idea is good, or poor,” said Schaffer, “We look to those closest to us to determine what sort of things have the most impact. Influence is impact in our field.”

Shaffer defined influence with Three Aʼs: Articulation, Awareness, and Action. Articulation is your presentation. Who are you? What is your idea? The awareness of that thought is the second. The most impact we can have is being aware of our presentation and our actions. True influence requires some reaction.

As a group of aspiring professionals, we thoroughly enjoyed having him present to our chapter.



About ferrisprssa

We speak the truth with compassion. We embrace diversity in all forms. We are innovative, creative, upbeat and engaged. We are the Ferris State University PRSSA Chapter! Our student-run PR firm gives students outstanding hands-on experience and professional training.
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