This past Friday, Ferris State PRSSA had the opportunity to visit two big public relations agencies in Grand Rapids – Lambert Edwards and Associates and SeyferthPR. This was also the first day we met Molly Klimas, our new student adviser from WMPRSA.
We started the day at LE&A. They’re Michigan’s top investor relations firm and one of the top 100 public relations firms in the nation. Brad, Abby, and two Emily’s sat us in their awesome meeting room and gave us a little presentation, describing what they do and who some of their clients are. Then they gave us a tour of their offices.
“This was definitely a fantastic experience. I never knew what was behind the work of agencies and it definitely has me excited. I could see myself working in that atmosphere with those kinds of clients and people. I’m really glad that I had this opportunity visit these agencies because it gave me a greater perspective of what PR is all about!” –Olivia Adams, Sophomore
After a delicious, healthy lunch that consisted of pizza and cookies, we headed to SeyferthPR, also one of the top PR firms in the midwest. Because our lunch wasn’t healthy enough, they were kind enough to give us cupcakes with the Ferris emblem on them!
Both firms were extremely welcoming and eager to share with us as much information about the PR field as they could. One of the most important pieces of information they gave us was information on resumes, cover letters, how to apply for internships, and what they look for when they’re hiring interns. After all, most of the people that spoke to us were interns at that firm before they were hired full time.
“I’ve never been to agencies or really got to experience what an agency was like, so it was a great learning experience. I’ve been applying for agencies for a couple of months now, so I’m hoping I get an interview soon!” –Sam Bankey, Junior
Here are a few tips I learned from our tours:
- When you’re looking for an internship, make sure your resume is flawless as far as formatting and spelling. That alone could be the difference between being in the top 1/3 of candidates and the trash can.
- When working at an agency, you need to be familiar with every industry. It’s a fun job, but it also keeps you on your toes.
- You’ll have to adapt or you’ll die in this business.
- Be ready to account for every thing you do for your clients because you’ll need to fill out time sheets daily.
- When emailing for internships, don’t oversell yourself and use huge words. Simpler is better.
- You should be reading 4 to 5 different news sources daily in order to form your own opinion on issues. If you aren’t, go into sales.
Our hashtag for the event was #PRinGR.
Thanks to LE&A and SeyferthPR for hosting us. It was a great learning experience and networking opportunity. Maybe some of our PR kids will be interning there someday.
And now, a picture of all us trying to fit into one elevator.
And another of us at the contemporary arts museum.