By: Kyle Bergman, Freshman
“Don’t lose your confidence in your skills, you will evolve over time.”
This was just one of the many helpful tips public relations/social media marketing professional Jason Mollica expressed at our Ferris PRSSA meeting via Skype.
Jason really stressed the importance of social media in today’s society. It’s not just about posting status updates anymore, but really connecting with people and networking. Also, Jason explained personal branding and how you shouldn’t post things that can affect your personal brand negatively.
With many students ready to graduate, Jason pointed out that you should be prepared to NOT get a job.
With today’s economy nothing is certain. Even if you don’t start out with your perfect PR job, other jobs like retail can be very beneficial. Any job where you are working close to people will improve your communication skills and will help you out in the long run.
Here are some other key points fellow Ferris PR student Alexandria Lorenz took out of the presentation:
- When it comes to pitching for a local newspaper, you need to pick, choose, and understand who your audience is.
- Whether you like it or not, you DO have a personal brand to uphold. More and more employers are looking at what you’re posting. They want to know: Are you a risk for them to hire?
- PR and marketing professionals need to be open, transparent, and honest.
- For some clients, not all social media outlets may be required for them. Make sure you know your client and their needs, and THEN decide what they need. Not every company needs a YouTube account right away.
- Blogging is VERY important. It gives people an opportunity to see what you’re all about and to see if you’re a good writer.
- Do you want to become a better writer? Practice, practice, practice. It also helps to follow other good blogs such as Deirdre Breakenridge, who is the co-founder of #prstudchat.
- Want job when you graduate? Use your PR skills & put a plan together.
- Network with other professionals in areas you want to live.
- Research and know the company you’re applying to. Go to their website and look up job requirements. Call up the PR pro that’s there and ask what their job entails.
- The ones that want to learn the most will be the most successful.
It is interesting to see how the concepts we are learning in class translate to the real world job market.
I really enjoyed listening to Jason because of all the first hand experience he shared. I am only a freshman in the public relations program and this meeting gave me a lot of insight on what PR people actually do and how they handle different situations.
Ferris PRSSA is always happy to get advice from current PR professionals. It is exciting to think that we are already getting a lot of background information that will help with our future careers.