Ferris State PR Welcome Guest Speakers

By: Lauren Dooley


On Thursday, February 19, Ferris State PRSSA welcomed guest speakers Bruce Borkovich, the head of Ferris State Department of Public Safety, and Sandy Gholston, Social Media/News Services Manager at Ferris State University to their meeting. While they presented, here are a few of the questions that they touched on about “Crisis communication.”

  1. What is the process of telling parents about a crisis that happens at school?

According to Sandy and Bruce, the first thing that happens is that it goes out on ferris.edu, where it is then shared on various social media networks, including Facebook and Twitter.

2) How much time do you have to release a press release after a situation?

It depends on the situation that we are working on. You have to “feed the beast” when it comes to press releases and keeping the media informed. However, you have to make sure you have as much accurate information as possible which might take a little longer.

3) What is the worst crisis you had to deal with on campus?

Bruce- The shooting incident at Venlo was probably the worst. I have only worked for Ferris for about two years, and it was the first big crisis that we had to deal with. Making sure that the subject was apprehended, while keeping students safe was a difficult matter.

4) If its an off campus crisis does Bruce still handle it?

Ferris DPS is always dispatched if there is a threat of any kind to the campus, or students that attend Ferris.

5) Most important things you have learned throughout your career?

The most important things that we have learned in our careers are the ability to admit when you’re wrong and the ability to explain to the press and to the community what is going on within a situation.

6) Is it better to give the minimum necessary information or be honest and expose all that you have?

You have to be honest about all of the information you have. It helps build trust within the community and being upfront with all of the information you have is absolutely necessary.

The most important thing you must know is that you can’t say “no comment” to the media. That doesn’t build trust and they will learn to not trust you as a reliable source for information.

7) What do you believe the term off the record means?

Off the record is a generational saying that has become obsolete nowadays. It doesn’t help, and it doesn’t help build trust with community about their safety with what is going on.

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We are #PRProud

By: Chandler Owen

This year, Ferris State PRSSA has accomplished some amazing things for our community, university, and organization. From our Za Best of Za Best event to working with local clientele, the success we’ve had in our 2014-2015 year is something to be #PRProud of. But none of it could have been made possible without the contribution and effort of each of our members in Ferris PRSSA.

Let’s see who we’re all #PRProud of:

Shelby Austin: I’m #PRProud of our awesome Prez, Kaitlyn Baase, for taking this chapter to the next level and the rest of E-board (Kaitlyn Patrick, Emma Thibault, Tarah Bourke and Arielle Borkovich) for going above and beyond. And all the new members who jumped right in and took advantage of all the opportunities available within their first meeting!

Arielle Borkovich: I’m #PRProud of Natalie Bycraft for landing an internship in Malta!

Kate Bewak: I’m #PRProud of Emma Lavengood for being the first one to bring in essentials for OBK!

Carman Plank: I am #PRProud of Chandler Owen for being a go-getter and helping me withthe “Dress For Success” presentation!

Natalie Bycraft: I’m #PRProud of Arielle Borkovich for being our first-ever VP of Alumni Relations! I’m #PRProud of Shelby Austin because she’s going to Spain this summer to study abroad! And I’m #PRProud of Kate Bewak for taking on the role of our Relay for Life captain this year!

Chandler Owen: I’m #PRProud of Alexa Torres for taking on so many blog duties in Chapter Development. & I’m #PRProud of Carman Plank and Kaitlyn Patrick for keeping our section on track and effective!

Kaitlyn Patrick: I’m #PRProud of Jordan House and the client relations team for taking on Gala as a client!

Ferris State’s PRSSA is #PRProud of all of our incredible members that have done exceptional work over the past two semesters!

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Learning to Love Yourself This Valentine’s Day

By: Alexa Torres

Through my years of life, I’ve found myself dreading February 14th, mostly because I was always single during this time and it was the time that everyone got something so meaningful from someone who cared about them. I guess I was jealous and sad and angry and bitter that I didn’t have someone who cared enough about me to buy over-priced chocolates and a human sized teddy bear and flowers and a necklace with matching earrings. This Valentine’s Day I’ve decided to take a new approach to how I see it, and maybe you might want to try it too.

I’ve decided that one day someone is going to spend tons of Valentine’s Days with me, that I won’t even remember what it was like to be so miserable and dread one of the three hundred and sixty five days we have a year. Valentine’s Day is not a time to grieve or to be sad, but a time to love yourself until someone else can love you too. Find love in other places, like the sun when it shines through your window, or with your best friend who’s also trying not to loathe this day. Which seems silly because it’s hard not to loathe Valentine’s Day when there are girls that just got dozens of flowers and boys who just got the coolest shirt ever, but one day someone will give you everything you wanted too.

Right now we’re in the best years of our lives, and we shouldn’t be waiting around for someone to give us flowers that are going to die in a few weeks, buy them for yourself! You’re stuck with yourself your whole life, you might as well start treating yourself like the Queen or King you are. Eventually someone is going to love you for you, and if that’s not something to celebrate, I don’t know what is. Don’t look at Valentine’s Day as a day for you to be alone, look at it as a time for you to love yourself. Buy yourself chocolates on February 15th, or watch a movie with your best friends and eat all the Ben & Jerrys ice cream, that’s okay. Just don’t hate a day that’s going to come around every year for the rest of your life.

You are the greatest YOU there is, and somewhere along someone is going to think so too. Don’t get too down this Valentine’s Day, instead make it a good time!

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Fashion Friday

By: Katie Thornsberry

Girls, you know for the most of our closets are packed full of clothes. I’m sure most of us don’t even wear half of those clothes, either. I’m guilty of just buying somethingbecause it’s on clearance and then never wearing it while it sits in the back of my closet. So how can we make sure this isn’t a reoccurring cycle for the rest of our shopaholic lives? I’m going to list a few steps to remember when you’re shopping that can make sure you love your wardrobe and never let a garment go unworn again (hopefully).

1) Buy it only if you love it, not just like it. If you are head over heels for those $80 jeans, and only like the $40 pair because they’re cheaper, just go with your heart. You may be splurging, but you will thank yourself in the long run when you don’t let $40 sit in the closet.

2) Buy versatile items of clothing. Get that little black dress you can wear on a night out, then pair it with a blazer and statement necklace the next time to change your look entirely to business professional.

3) Think complementary colors and prints. I’m sure we all have that shirt we just had to have that goes with absolutely nothing else in our wardrobe. Next time, have in mind of what other things in your closet it could be paired with. Bold prints and colors can always be paired with a nice pair of black or white pants.

4) Wait until you have enough money saved for a shopping trip. Don’t cheat yourself out of something you’re going to wear all the time and hit the clearance racks because you don’t have the funds. Just wait!

5) Buy things that fit your body right now. I’m very guilty of thinking I’m going to stick to my diet and exercise routine to fit into the two-sizes-smaller pants I just bought. But things can change, and those items may end up sitting in your closet for a while (or forever). Be confident in the now and dress your body how it is!

For us going into the business work setting, it can be easy to pack our closets full. Next time you’re out to shop for business wear, or just casual clothing, remind yourself of these steps tohave a wardrobe you absolutely love.

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Internship Alert! Michigan Eye-Bank


In case you are looking for a Public Relations internship.

Originally posted on EMU PRSSA:

The Michigan Eye-Bank is a growing organization that allows for a hands-on experience at a state-wide non-profit. With three locations in the city of Ann Arbor, we are an organization of over 90 employees, working together with the common goal of the “restoration of sight.”


All activities will be tapered to three main goals

  1. Fund Development
  2. Promotion of MEB
  3. Increasing the number of registered eye, organ and tissue donors.

Your main project will revolve around our annual golf outing silent auction. This internship will be very complementary to interests in fundraising, community organizing, public relations, and communications.

How to become involved

We can always use volunteers for various projects during the school year. Being so close to campus we are easily accessible to students who may only have an hour or two to donate per week. We also encourage students to approach us with different outreach opportunities on…

View original 73 more words

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Meet Our Bloggers

By: Mari Ann Loucks

Our blog posts are always unique and amazing, but that would not be possible without the people behind the keyboards. Our writers all have their own individual, fresh voices and they do not get enough credit so we have dedicated an entire post to our team.

Though we have a few guest writers, our main bloggers consists of these members of our chapter development team.


Kaitlyn Patrick, who also goes by KP, is a 20-year-old public relations major and a sports communications minor. Some little known facts about her are that she has been dancing since she was 3 years old and she can sing the National Anthem.


Carman Plank is a public relations major.This 21-year-old hopes to run a nonprofit that will benefit military families.


Kwame Lyde, 23, is a communications major. Once, when Kwame was in California, he saw Paris Hilton!


Kaitlyn Baase is not only the fearless leader and president of our chapter of PRSSA, but this 21-year-old public relations major is obsessed withTaylor Swift.


Mari Ann Loucks is a 20-year-old public relations major. She is the social media manager for our chapter of PRSSA and she is in love with elephants.


Chandler Owen, 18, is a public relations major and has attended over 30 concerts!


Alexa Torres is a 20-year-old public relations major who came to us all the way from Alaska!


Katie Thornsberry, age 19, is a public relations major and she is also the youngest of seven siblings.


Lauren Dooley is a 19-year-old marketing major, and a little known fact about Lauren is that she is a type 1 diabetic and has been since she was a baby!

Now that you have learned a little bit of fun facts about our writers, we hope that you will appreciate them and their amazing posts! Thank you all for your continued support on our blog, and in everything that Ferris State PRSSA does.

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7 Tips to Remain Successful this Semester

By: Alexa Torres

Winter break has come and gone and a new semester is upon us. The semester has started, but it’s not too late to plan how to have a great semester! These are just some simple tips on how to make this semester the best one yet!

  1. Stay Organized!

I know this is easier said than done, but this semester could be the perfect one to really dedicate yourself to staying organized. Buy a planner, organize your clothes by color, color code your folders and things for separate classes. Things that don’t seem like they need to be organized probably do!

  1. Stay Healthy!

Make sure you’re taking care of your body! It’s so easy to eat Taco Bell every single day or drink energy drinks every single night to finish your assignments for the next day. But it’s not doing good things for your body! Drink orange juice, take your vitamins, work out a few times a week, keep up on your sleep, things that will keep you healthy. Nothing is worse than being sick and still having to go to classes.

  1. Balance Your Time!

It’s so easy to watch Netflix all day and never get to your homework, or other things you have to do. It’s important that even though cuddling in your bed with hot chocolate and Friends on Netflix sounds perfect, your school work is even more important. Make sure you study as much as you should for a class, and that you have enough time for your homework.

  1. Find the Best Study Method for You!

Studying is so important, and one of the worst things you can do in college is study the wrong way. Find a method that works for you, whether it’s flash cards, rewriting your notes, color coding your notes, creating your own study guides, studying with a partner, reading out loud, etc. Find something that works for you. It’s so important that you find a way to study so that you can do well in classes.

  1. Budget Your Money!

Let’s face it, we’re broke college students that spend way too much money on things we don’t necessarily need. That’s why it’s important to budget your money, or to attempt to. Give yourself a limit on how much you can spend in a week or a month, and stick within that limit.

  1. Join a club or an RSO!

This is an awesome way to get involved on campus and meet more people with the same interests as you. You can build friendships and have fun while you do it.

  1. Have Fun!

College is “the best years of your life,” so even though it’s extremely stressful sometimes, make sure you make the best out of the years you have here in college. The real world is right in front of our faces, and we should enjoy the free time that we have while we have it. Go out with your friends and have fun because these days are numbered. Sit in and binge watch Netflix on the weekends or go to a concert that you’ve always wanted to go to. Make sure you can look back on these years and have a good laugh and smile.

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